Make sure that you receive the zoom lens performance you were sold and expect. This white paper explains how to properly interpret marketing product datasheets to understand the actual performance to expect and to uncover misleading performance claims.
As the demand for increased image resolution and higher optical magnification continues, there unfortunately are opportunistic firms who press the envelope in making claims that may be true in some respect, but are not true in terms of actually providing you with what you think you are getting.
Lets take a look at a common example in the industry today that has a number of manufactures marketing cameras with HD resolution and 36x optical zoom lenses. On the surface, this would appear to be better technology offering more zoom magnification as compared to an HD camera using a 30x optical zoom lens.
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